Photo by Quaritsch Photography on Unsplash
The product
Challenge
Based on the user research data, it was evident that customers encountered difficulties during the onboarding process and faced challenges with certain features of the product.
This observation motivated me to create a customer journey map, which effectively identified the specific stages where customers expressed dissatisfaction. By pinpointing these pain-points, we gained valuable insights and identified opportunities to enhance the product.
Challenge
Based on the user research data, it was evident that customers encountered difficulties during the onboarding process and faced challenges with certain features of the product.
This observation motivated me to create a customer journey map, which effectively identified the specific stages where customers expressed dissatisfaction. By pinpointing these pain-points, we gained valuable insights and identified opportunities to enhance the product.
My role
Skills: Storyboard, Visual design
Tools: Illustrator, Photoshop
Duration: 6 weeks
Future-state
I embraced the challenge of formulating a visionary product concept for the future, aiming to provide stakeholders and developers with compelling possibilities to consider. Instead of a mundane one-page PDF that quickly loses relevance, my goal was to generate something innovative and inspiring—a topic of conversation among stakeholders and developers.
To initiate this process, I opted for a visual narrative approach. Drawing upon the persona of a small business owner I had previously developed, I sought to visualise the user’s journey from onboarding, a few innovative features using Artificial Intelligence, and ways to enhance user engagement.
To gain an understanding of the story’s flow, I began by creating a storyboard as a starting point.
The story
The future state product vision as a comic storybook for maximum impact
